Dr. Mengyuan Zeng

Dr. Mengyuan Zeng

Presentation Title: Innovative Strategies for Transferring Intangible Hakka Cultural Heritage and Evaluating the Role of AIGC in Educational Contexts

Universiti Malaya, Malaysia

Past Speaker

Mengyuan Zeng is a PhD candidate at the University of Malaya and a lecturer at Jiangxi University of Science and Technology. Her research focuses on the integration of AIGC technologies with traditional cultural practices, exploring innovative strategies to advance creative arts education and heritage studies in the context of the contemporary era. She places particular emphasis on engaging Generation Z, fostering cultural identity and participation among young people, and promoting the sustainable transmission and innovative expression of traditional culture in modern society.

The University of Stirling, UK is a global university with a reputation for high-quality teaching and research. We help our graduates, staff and students to shape the world. We’re an agent for change, connecting people, innovating and transforming the lives of our students, staff and the global communities we serve. Ras Al Khaimah campus (RAK) in the United Arab Emirates opened in 2018.

https://www.stir.ae/