Alex has a proven track record in conducting research in behavioral and experimental finance. He currently serves as an editorial board member for the International Journal of Bank Marketing (SSCI, IF = 6.3). His research has been published in top international journals such as Technology in Society, British Journal of Educational Technology, and Social Science & Medicine. His work benefits both financial customers, by improving their decision making, and financial service providers, by optimizing their marketing strategies.
Dr. Alex Yue Feng Zhu
Presentation Title: Empowering the Next Generation: Building Financial Trust Through Cutting-Edge Financial Education
The Education University of Hong Kong, Hong Kong
Past Speaker
